US Black Friday sales rose 2.5% YoY, extending 2022’s double-digit growth
Canadian retail sales dropped 0.6% in September 2023; CBI survey shows UK retail sales volumes down YoY in November 2023; and Decathlon buys German online outdoor retailer Bergfreunde
Personalization has increased as technologies have advanced, with a retailer's ability to collect, analyze, and utilize consumer data being aided by the effective use of analytics tools. Consumers are also increasingly individualistic, especially Gen Z, and want products that are specifically targeted to their needs and goals. These consumers are often willing to pay a premium for such items. Personalized products are currently especially prevalent in the health & beauty sector, due to the links to the health & wellness trend, which is also particularly important to young consumers.
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